Company Profile
 
   
INTRODUCTION
  Central Computers, Inc -- a WBENC Certified Women Business Enterprise and a WRMSDC Certified Minority Business Enterprise -- started business in 1986, as the computer revolution was taking place here in Silicon Valley. Our wholesale customers are generally local consultants and service specialists. Among our retail customers, there are many corporations, universities, government entities, and private individuals -- particularly Silicon Valley professionals in the high-tech field. We also ship to mail-order customers across the United States and the world. To better serve our local customers, we have six locations: the headquarters, in Santa Clara, surrounded by Intel, IBM, HP, Apple, and other high-tech companies; the San Francisco store, neighboring Moscone Convention Center; the Newark store, down the block from Newpark Mall and many burgeoning high-tech companies; the Sunnyvale store, near the headquarters of many internet companies such as Google and Yahoo; the San Mateo store, down the block from Hillsdale Mall and near many of the biggest gaming companies in the industry; and the Pleasanton store, located in Pleasanton Square Shopping Center. We own the properties where our first five stores are located, indicating not only a strong financial foundation, but a commitment to serve our customers for many years to come. Of course, we also will continue to expand and add more branches in order to serve our customers better and to provide promotion opportunities for our employees.
   
FOUR COMMITMENTS - THE CENTRAL CORPORATE CULTURE
  In addition to our stores and organization, we have also developed our corporate culture, basing it on four commitments: our commitment to our employees, our commitment to our customers, our commitment to our vendors, and our commitment to our industry.
   
COMPETITIVE SALARY, PROFIT SHARING, TRAINING AND PROMOTION OPPORTUNITY - THE COMMITMENT TO OUR EMPLOYEES
   In order to be able to offer great customer service to our customers, we first need to take care of our staff. We offer competitive salaries and wages, medical and dental coverage, and 401k retirement benefits. Also, at the end of each year, our staff receives bonuses based upon the company's profit from the previous year. Product and technical training is aimed not only at improving customer service, but also at providing learning opportunities for our staff. Because of our employee-oriented culture, Central has created a harmonious working environment where everyone is a part of the same family, with most staff having been at Central for five or even ten years.
    
WIDE SELECTION , LOW PRICES, AND GOOD SERVICE - THE COMMITMENT TO OUR CUSTOMERS
  Like Apple and many other Silicon Valley companies, Central started business in a garage. Our business started with us building economical systems for our relatives and friends. This began a tradition of feeling a strong commitment to our customers and building long-term, close relationships with them.

Our commitment to our customers involves with three aspects: wide selection, good prices, and best services. Wide selection: we purchase our products from different sources, distributors and manufactures in the United States, and manufactures oversees, mainly Mainland China and Taiwan. At the present, we have more than 10,000 in stock. We have a principle that if three customers requested a product, we will stock that product. Please make suggestion to our "suggestion box". We have strived to stayed as a low price dealer in the Silicon Valley. distinguishing from our larger competitor who selected a few lose leader to lure people to their stores, but most or our items on the self and in the price list are lower than other local dealers. Our services have been recognized as the best in the region. Most of our employees worked at Central for more than five years, that means that then have technical knowledge to answer your questions. Second, we handled our return products (RMA) by our stores, the large dealers asked you to go to the manufacture. Third, we have certified technician in the house to help you solve your technical problem and even go to your location. In short, our people are honest and enthusiastic to serve you.
   
SUPPORTIVE, COOPERATIVE - THE COMMITMENT TO OUR VENDORS
  In order to successfully carry the latest in computer products, we need to maintain a close working relationship with our vendors. We take our responsibility to our vendors seriously. We carefully screen product returns and provide our own support in order to minimize the burden on our vendors. We greatly appreciate it when vendors provide training resources to increase our staff's product knowledge, so that we can provide better customer service and represent their products as completely as possible. Our close relationship with our vendors allows us more flexible terms, more responsive warranty service, and more in-depth technical support -- all values that we can then pass on to our customers.
   
CAREER ENTHUSIASM AND COMMUNITY INVOLVEMENT -- THE COMMITMENT TO THE INDUSTRY
  At Central, we love the world of computers and technology. We feel fortunate to be part of the high-tech industry and continually strive to gain new product and technical knowledge to best serve our customers' evolving needs. Our president served as a Chairman of a local computer association and continues to serve many community organizations. Our company has and will continue to donate to many different community and industry organizations, functions, and causes.
   
NEW CHALLENGES, FACING THE RECESSION, BUILDING FOR THE FUTURE
  Central enjoyed many years of rapid growth due to the high-tech revolution in Silicon Valley. Since 2001, Silicon Valley has suffered a deep economic recession, with many companies stopping or severely curtailing new computer purchases. We have watched as many other computer dealers have had big lay-offs of staff, and have seen many completely close down. We have survived all this time and have continued our 30-year-long record of never having laid off a single employee. To survive through the downturn our staff has come together to work even more closely and efficiently than before, we lowered prices, paid even more attention to customer service, and have concentrated on technical services to a greater degree. As the economy continues to recover and our company stabilizes, we will be poised to enter a new age of growth and open new stores in the Bay Area.

We appreciated your patronage in the past and hope for you continued support in the future.